CSR initiatives aim to reduce the negative impact of business on the environment. In the case of the automotive industry, CSR in this field can be implemented by reducing pollution and raw material consumption, as well as through environmental compensation. Corporate Social Responsibility (CSR) is a concept which suggests organizations, especially corporations, have an obligation to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all aspects of their operations. CSR is closely linked with the principles of Sustainable Development, which argues that enterprises should make decisions not only based on financial factors such as profits or dividends, but also based on the immediate and long-term social and environmental consequences of their activities.
The first and the foremost responsibility of an organization towards its employees is to ensure that they are happy and satisfied with their jobs. It is unethical to treat employees as mere machines and expect them to work continuously for eight to nine hours at a stretch just because they are being paid. Do not treat your staff as labours. Management needs to ensure that individuals associated with their organization are actually enjoying what they are doing and also growing with time. Job profiles ought to be delegated equally as per expertise, knowledge and educational qualification of individuals so that no one is overburdened.
Treat your customers as kings and do not think of them only when you have a pressure to meet your targets within the stipulated time frame. Understand the needs and requirements of your clients. Find out as to why they need a particular product and how your product would benefit them. You need to build a strong relationship with your customers for them not only to remain your loyal clients but also bring more people along with them. It is the responsibility of the organization to give correct suggestions and feedbacks to customers. Avoid making fake promises and commitments which you yourself know are difficult to fulfil.
Social responsibility means an intelligent arid objective concern for the genuine welfare of the society that limits or prevents individual and corporate behaviour from ultimately destructive activities no matter how immediately profitable, and that leads the managerial actions in the direction of positive economic and social contributions, wherever feasible, to the betterment of human resources in different ways as desired by society.
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